Wednesday, 15 May 2013

The 2000's.

http://pinterest.com/rbecah23/the-2000s/

The 2000's weren't really any different than any other year except from young people wearing more and more controversial clothing.

-Rebecca Hickey

The 90's.

http://pinterest.com/rbecah23/the-90s/

The 90's made a massive breakthrough with science with Dolly the Sheep. The fact that they managed to clone a sheep from an adult cell is just amazing. Fashion had changed quite a bit and it had started to get more simple and more and more people started to wear polo shirts. (Even the women!) It was the decade for television shows more than anything and the music seemed to go into a more R 'N B, Pop, Rap kind of style. The 90's seemed to experiment with fashion more than anything with everyone adapting different styles instead of all just going with one.

-Rebecca Hickey

Tuesday, 14 May 2013

Three good websites. (Number Two.)

Here is another fashion website that I thought was really good. It is the website for Tom Ford designs. (http://www.tomford.com/#/en)

Here is the homepage.



The first image is of when you click on the website, the second is of when you actually enter it. The second image gives you an idea of what is actually in fashion at the moment and an example of what the designer creates.


At the top of the homepage, there are links to the different sections of the website. The fact the the name of the designer is in black and the rest of the text is in grey makes it stand out and helps you to remember who the designer is. I really like how there aren't any gaps between the different sections, so it looks like they are all one word.


As you can see, whoever made this website obviously took a leaf out of any fashion magazine's book as the headings of one of the links is slightly covered up by the top of the person's head that is in the image. I don't know why, but it kind of works in a weird way.
It makes the person in the image the main point of the page which what people clicked on the website to see, people wearing Tom Ford's designs.
When you hover over one of the sections, it gives you the option to see the different seasons of styles from this year and a couple of previous years to see how the designer has changed his style. 



This is a strong aspect of the website because it gives the viewer a choice. They can see what is in style at the moment, or they can see what was in style the years before. This is also an example of what I was saying before, people love to look back to previous years, either to laugh, or to cry.
The colours that are being used are pretty simple, black, white, grey & brown. This gives the website a clean cut look because the colours go really well with each-other. Any other colour comes from the photo's that have been used on the website. I think that this helps to make the website good because it's simple but really effective which can be hard to do if you think about it too much.
Another thing that I noticed that makes this website great is that there isn't just a random photo gallery to show off the clothes and designs, the gallery is automatically moves from one picture to another when you hover over it, just like a showreel.




This happens for every for every section that you click on except the ones that hardly have anything on. The bad thing about doing this is that there is hardly any information about the designs, what they are called and how much they are. 



In the bottom left hand corner of the page, there is really small writing that says 'Where to buy'. When you click on this, it automatically directs you to a page that gives the choice of shopping online or finding a shop near you that sells the items that you want. Seeing as when you click on 'shop online' it only comes up with eyewear or make-up, I decided to click on the retailers option to see what was on offer. It turns out that when you click on that, you have to select different boxes before you are given an address for a shop in your area.



I would say that this is the weakest part of the whole website. People do not expect to go onto a fashion website and not be able to shop online properly. The fact that there is no information about anything that is on the website is very disappointing and I'm pretty sure that there's no update or else it would say it somewhere on it.
Even though this website lacks information, the layout, colours and use of images and the way they have been used is great. I think that it is a very modern and very beautiful website, which which works as a selling point for the products and designs of Tom Ford. Like I said in my 'What makes a good website?' post, " If a website doesn't look appealing, the audience is most likely not going to type it into their address bar." which is not the case here.

-Rebecca Hickey

Monday, 13 May 2013

The 80's

http://pinterest.com/rbecah23/the-80s/

My personal opinion of the 80's is that it was a brilliant decade. There were some horrible fashion styles, (The New Romantic)  but some really nice ones to. The 80's seemed more laid back and more about having fun then anything. Even though internet hadn't been invented yet, (that was ten years later) the personal computer had become available and gained a lot of attention. The 80's was a very influencial decade and things such as drum machines and synthesisers have been used in music that we listen to today. Films that were made in that decade have now become cult classics and the fashion has made people laugh or incorporate them into their style today. I think that that the 80's was one of the most important decades, not just for fashion, but for everything.

-Rebecca Hickey

The 70's.

http://pinterest.com/rbecah23/the-70s/

The 70's was a very colourful decade. It was the decade of classic rock and disco music and came out with some very important icons. Technology was growing and so was the film industry. However, 70's fashion hadn't changed that much from the previous decade which didn't matter that much because the next decade took a massive leap with that.

-Rebecca Hickey

The 60's.

http://pinterest.com/rbecah23/the-60s/

The 60's to me seemed to be the decade where things did and did not matter. People didn't care that much about if anyone was different, they were more aware that people should be treated equal, but at the same time people did care about equal rights and how they wanted peace for the world. Apart from that, the fashion from this time has certainly been used a lot in todays fashion styles and trends because they are seen as simple and pretty. I think that the reason that the styles of the 60's have been adapted into today's modern style is because they're really comfy and laid back which what people want these days.

-Rebecca Hickey

Three good websites. (Number One.)

On the checklist of things that we need to do in order to pass this project, it says that we have to compare and contrast three good websites and three bad websites, they all have to relate loosely to what theme we've picked for our website. I decided to compare and contrast different fashion websites, with the first one being the website for the design company Hermès. (http://uk.hermes.com/?combination=3)

Here is the homepage for Hermès.
I think that the homepage for this website is really good, the colours work well with each other and it has been laid out really well. The only thing that I would say that could be changed is the blank space around it. I feel that the contents on this page should be enlarged so it replaces all the white space. 
However, this is quite a good technique to use as everything that you need to look at is right in front of you and you don't really need to look far for it. I guess that it just depends on the viewer really and what they prefer.
Another thing that I like about this homepage is the font that is used and the original images, they give the website a homely feeling and I automatically felt like I'd be able to find anything on the website which takes away the fact that there is a lot of white used.

When I clicked onto the different sections that are listed at the top of the website, I noticed that when I clicked onto the different pages, they were kind of exactly the same.







There wasn't really anything different on them, (except from the words and images of course) the layout on each page was the same and there was still that blank outline. (Which is kind of annoying.)
Now, my personal opinion is that it gives the website a weak point, but it could be argued that it's also a strong quality as it gives the viewer everything that they need (again) right in front of them.
The thing that I noticed that was really clever is how the website shows the different types of clothing that can be bought. Instead of just having a photo gallery, which shows everything off, the viewer can choose how they want to see the piece of clothing. So, for example, you're a woman and you want to view one of the scarfs that is available. You pick the one you like and it automatically opens up with a sketch of what it would look like if you wore it in the recommended way, in the corner there is an option to open it up and see what it looks like when you don't do anything with it. 





I think that this is a really strong point to the website as it gives the viewer that kind of interaction that they get when they shop for a scarf in real life.

Overall, I think that http://uk.hermes.com/?combination=1 is a really good website. It's clean, simple and is perfect for the target audience that it's aimed at. It is very original because of how it uses sketch work to replace mannequins or models that would show off the designs and clothing styles, because of this, I have named it one of my three good fashion websites.

-Rebecca Hickey