This is the website for the American fashion designer Marc Ecko.
(http://www.marcecko.com/#/?query=08c77e3874039c55254ad8118086b967)
As well as using this website to support his designs, he also uses it to promote the many causes that he likes to help out.
I have chosen to post about this website last because I felt that it was the most important out of the three that I have researched. This website not only gives the viewer what they want, it also gives them information about other things that they may be interested in.
Seeing as the person who the website is about has taken such an interest into updating it frequently with things that he cares about, I think that with this personal feel, it will attract more people to view his designs which is a very clever strategy.
Here is an image of the homepage for Marc Ecko. As you can see, there aren't many colours used which makes a change from most homepages. You can see mostly black & white with the occasional red, yellow or gold.
As soon as you go onto the website, this is what should show up. The idea for the page is that when you move your mouse, the homepage also moves with it to different sections of that page. This gives you a choice of how you want to navigate.
When you move your mouse to the center of the page, this is what it looks like.
As you can see, the links to the different pages and sections of the website have been displayed as images hanging on a wall, surrounding a small image of the designer. I think that this makes the website more interactive, which will not bore the viewing audience.
The funny thing about this website is that at the bottom of the page, the copyright logo says, "2008 Marc Ecko Enterprises". The website's theme has not been updated since 2008, that's 5 years! It must be doing well if it hasn't changed its theme in years.
If you go to the left of the page, you will notice that there are two frames with links to a Facebook page & a blog.
Of course this is normal for a website to contain links of other things in relation, but you don't always see a blog. This can also be a good factor for gaining for viewers and customers.
The link to the blog just so happens to be a Tumblr account. (How very original Marc.)
I think that by having the blog as a Tumblr will attract a younger audience and maybe strike the curiosity of an older audience because of the content that it will show.
When you start to move your mouse around the page, you notice the many images of things surrounding the Marc Ecko logo. If you look at them clearly, some of the titles do not really fit in with fashion, but if you view some of these sections, you will see that fashion does in fact link to these subjects. Fashion can be used to express, promote, or make a statement of a person's opinions and feelings which is how this website is different from the others. The designer, uses his designs & website to his advantage which helps a lot of people.
This, is also one of the reasons why I thought this website was brilliant. It uses the idea of fashion and expands it, which is basically the role of a website anyways, to expand your idea.
For people that do not have time to navigate the website using just the mouse and images, there is also a type of drop-box that lists all of the websites content. If you hover your mouse to the top if the page, it should show up.
This, is what it looks like.
Instead of having a gallery like most fashion based websites, in one of the sections, there is a hyperlink to the Marc Ecko clothing page where you can buy and browse his different styles and creations. I found that his clothing page, was one of the best that I have seen because it is very easy to find everything that you want.
I think that overall, this website looks clean and it is fun and easy to use. It is probably aimed at a younger generation, but it may be aimed at others because of the non-fashion based content. The layout it very original and the colours that have been used do not clash, which is a good point. I think that this website is very modern with a hint of warmth and welcoming which is great as a USP. This is probably one of the most appealing websites that I have been on and I don't see why others won't like it. If I was to number this website out of 10, It would definitely get a 9.5. (It gets a 0.5 off for all the links)
-Rebecca Hickey
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